This article is adapted from:
https://asiafoodjournal.com/vietnams-huy-anh-rubber-partners-with-koltiva-to-meet-eu-deforestation-standards-and-expand-global-market-reach/
https://vir.com.vn/eu-regulations-taken-seriously-by-exporters-114604.html
In early September, Indonesia-based sustainable farming and supply chain traceability startup, KOLTIVA, announced that it has been appointed by Vietnam-based rubber company Huy Anh Natural Rubber to help it comply with EU Deforestation Regulations (EUDR), which mandates zero deforestation in the production of a variety of commodities from natural rubber to coffee bought or sold in the EU Markets. With this appointment, KOLTIVA will ensure that Huy Anh’s products meet stringent international standards and enable the company to continue serving the global market with compliance and sustainability as top priorities.
Vietnam, the third-largest rubber exporter worldwide, was providing about 8.7% of the global rubber output in 2023. The country’s rubber industry, vital for products ranging from vehicle parts to medical equipment, sees that it’s important to maintain its access to the lucrative EU markets. This has prompted the government and the industry players to act together to ensure rubber compliance to the EUDR.
Founded in 2014 and based in Thua Thien Hue, Vietnam, Huy Anh operates three processing plants across Vietnam and Laos. In response to a growing global demand for sustainable products, the company plans to expand its cultivation area from 3,000 hectares in 2024 to 15,000 hectares by 2025. KOLTIVA’s technology and guidance will be instrumental in enhancing Huy Anh’s supply chain transparency and ensuring its products are sustainable and deforestation-free.
“Our partnership with KOLTIVA marks a pivotal moment in our journey toward sustainability,” said Le Thi Hong Mai, Deputy Director of Huy Anh. “The EUDR sets a high bar for environmental responsibility, and with KOLTIVA’s expertise, we are confident in our ability to meet these standards. This collaboration not only strengthens Huy Anh’s position in the global market but also reinforces our commitment to responsible business practices.”
The KoltiTrace MIS platform is key to the partnership, enabling traceable transaction data from plantation to processor and providing tools for deforestation and legality verification using updated satellite data.
Manfred Borer, Co-Founder and CEO of KOLTIVA, said that the EU deforestation regulations represent a critical step towards global sustainability. “We assist Huy Anh by ensuring that their products comply with the requirements. Through our KoltiTrace MIS platform, we offer them comprehensive supply chain mapping, real-time risk assessment, and deforestation monitoring. This allows for precise tracking from plantation to processor, enhancing transparency and helping Huy Anh’s commitment to environmental stewardship and sustainable practices,” Borer said.
Globally, KOLTIVA leads in digitizing agribusinesses, facilitating producers’ shift to sustainable and traceable practices. As a technology provider, the company creates ethical, transparent supply chains, boosting enterprise resilience and compliance with global regulations and consumer expectations. Operating across 65 countries with customer support offices in 16 countries, KOLTIVA supports over 10,800 enterprises and empowers more than 1.4 million producers to enhance their incomes and establish robust supply chains.
Starting on September, Huy Anh will provide rubber products that adhere to the deforestation regulations, ensuring EU customers receive products that meet the highest environmental standards. The company plans to increase its cultivation area from 3,000 hectares to 15,000ha in 2025 to meet the growing global demand for sustainable products.
Since its inception, Huy Anh has expanded its operations significantly, now serving markets such as America, India, Taiwan, Germany, South Korea, and Spain. The company is committed to providing partners with internationally certified products, ensuring satisfaction, and fostering long-term collaborations.
Original Writer from Asia Food Journal: Editorial Team
Original Writer from Vietnam Investment Review: Thanh Van
Writer for KOLTIVA's website: Steven, Public Relations & Event Officer
Editor for KOLTIVA's website: Boby Hermawan Arifin, Head of Digital Marketing
About the writer:
Steven is a dynamic professional with a keen interest in the realm of public relations and event management. With his experiences orchestrating projects, public relations campaigns, and events, Steven brings a wealth of experience and expertise to the table. His assertive communication skills are a standout feature, allowing him to adeptly foster strong connections and cultivate meaningful relationships with both internal stakeholders and external partners.
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